Welcome to PT Direct Business Blogs
Success and Failure in Personal Training
What's the difference between new PT’s that succeed and those that fail? Gerome from PT Direct sheds some light on this long standing question by sharing the insights of club owners and PT managers from across Australia and New Zealand.
Discounting to Sell Personal Training - Part 2
Stop! Before you consider discounting to provide incentive for your leads to buy personal training PLEASE read this... Part 2
Discounting to Sell Personal Training - Part 1
Stop! Before you consider discounting to provide incentive for your leads to buy personal training PLEASE read this...
Build a Reputation First and a Business Second
It’s never harder than in day one of a business. In fact, if you’re doing it right, rarely will business be any harder than today – unless you’re making it that way.
Getting personal training leads ready for a consultation
Collecting personal training leads is one thing, moving them to a consultation is another.
Numbers that matter when growing your Personal Training business
Worried about building your business in 2013 then be reassured by these powerful numbers
Staying Alive: A Personal Trainers Survival Guide
Personal Trainer and tutor Amanda Phillips brings you six rules to surviving in the world of personal training... with an entertaining little twist from the world of Hollywood. Check it out.
Video: Clients From Hell - Train or Refer?
When a client who fits way outside of your target market description wants to train with you frequently, is this a welcome "cash injection" or a long term curse on your PT business?
Video: 4 Steps to Making Personal Training Sales Easy
I went from struggling to sell personal training to converting up to 90% of my PT leads in to regular paying clients by changing the way I looked at "sales" implementing these 4 steps.
Personal Training Business Myth Exposed
This personal training business myth has been around for years and really gets me going. Let’s hook up the bullsh*t detector and get to the bottom of this myth once and for all.
Poll Results on "Should FAT Personal Trainers be working with clients?"
The results from our global poll on fat Personal Trainers are in and they are very interesting!
Man Am I Mad
I wrote this a short while ago in the Wellington airport, left it parked up so I could cool off, and now I'm reading it again - and it still makes me mad! So, if you're a Personal Trainer wondering what being committed to a client should be like, wondering how your dedication as a Personal Trainer could make a difference, you might find a few clues in the following post...
Why Planning Your Personal Training Business Pays
Too many Personal Trainers just train people, working from Personal Training session to Personal Training session without any plan for their Personal Training Business and as a result no direction in their daily actions. All Personal Trainers end up in 1 of 3 places...
Personal Training Business Tracking - The Business Chassis
If I asked you what your Personal Training client conversion rate was would you know? Would you care? What about if I asked you what your cost of lead or cost of sale was for your Personal Training business? Would you know your yield per Personal Training client or per hour? Would you know your unpaid to paid Personal Training client ratio? Do the numbers in your Personal Training Business really matter?
How to Enjoy the Full Benefits of Failing in Your Personal Training Business
Failing happens everyday in our lives and in our Personal Training Businesses. This post is about how to use failure to fuel your Personal Training Business - because failure is an inevitable outcome of trying to improve your Personal Training. Failing happens everyday in our lives and in our Personal Training Businesses.