Personal Training Blog
Closing to the consultation in Personal Training
You're marketing your Personal Training business quickly by meeting people in the club who look like perfect clients. Now learn how to close to the consultation like a pro. Warning: this video will explode if you don't watch it all the way through - and you'll miss; the easiest close in the known universe, how to never close when you shouldn't, what your client is thinking and a nice picture of a puppy!
Get more Personal Training clients everyday
This video blog contains a live example of a personal approach being used in a fitness club to gather Personal Training leads. You can use this technique everyday (or any day you want to) to build your business! If you're marketing your Personal Training business you will be spending time and money already and all Personal Training marketing must lead eventually to contact between you and a potential Personal Training client. So, watch this video and you'll hear how to gather new clients daily and you can apply those same discussion techniques to close on any potential Personal Training client. It's so easy and effective you'll have to smell like blue cheese not to have it work for you!
Marketing your Personal Training business quickly
How to approach your perfect client in a club and book them in for a consultation - sorry, no steak knives, the content is too darn good for any giveaways!
Why planning your Personal Training business pays
Too many Personal Trainers just train people, working from Personal Training session to Personal Training session without any plan for their Personal Training Business and as a result no direction in their daily actions. All Personal Trainers end up in 1 of 3 places...
How to select the best resistance training exercises for your personal training clients
Don't waste your personal training clients time (and hurt your own business) by thinking that you need to teach your clients every resistance training exercise under the sun. Every personal trainer needs a small arsenal of 'go-to' exercises that are guaranteed to work everytime with every personal training client. This video shows you how to select the best resistance training exercises by using a tool to rate the good one's in and keep the 'chaf' out. Use this and your personal training clients will thank you in spades...or more likely in referred business from achieving great results and having training sessions they look forward to repeating time and time again.
Resistance training exercise selection tool
As a personal trainer you are accountable for achieveing great results for your clients. In order to do this you must select only and exactly the most effective exercises that each of your clients is capable of performing. There are literally thousands of resistance training exercises available to you - most of which serve little purpose other than appealing to people who love learning lots of new resistance training exercises...which is more likely to be you, and not your personal training clients! Most of your clients just want the result, delivered in the most efficient and enjoyable fashion. So rather than wasting your time learning every weird and wacky exercise under the sun, watch the video blog on selecting the best resistance training exercises, then use this tool to select a repertoire of go-to resistance exercises, from which you can then focus your energies on delivering sessions your clients will want to repeat, again and again and again.
The best way to instruct resistance training exercises to your personal training clients (the fundamentals)
Your personal training clients only achieve great results when they actually exercise, they'll achieve nothing (other than boredom and frustration) if they have to spend the majority of their personal training session(s) listening to you providing '101 technique do's and don't's' for every single exercise you instruct. And you know what? The more time you're talking (i.e. overloading your poor client with technical jibberish) the more time your client will be wondering 'what am I paying this personal trainer for?' 'I can't remember anything about how to do this exercise, let alone why I'm doing it'. Now if you've selected the most effective and suitable exercises for your personal training clients then the objective of great exercise instruction is really quite simple, and has nothing to do with using as many long winded technical terms and explanations as possible (which by the way just make you sound like a complete try-hard plonker). Have a read of this blog which explains the fundamentals of great exercise instruction and will keep you well clear of being struck by the 'plonker' stick
The best way to instruct resistance training exercises (the barbell squat in action)
Assuming you've selected the most appropriate exercise for your client you must learn the best way to instruct the exercise, and here's a tip - the more time your personal training clients spend 'doing it' and the less time you spend sending them to sleep with '101 technique tips', the better! Watch this video example and look out for the four fundamentals of great exercises instruction in action, namely: 1. The instructor explaining the feature of the exercise, the benefit of the exercise for the client and how the client should feel doing it (and as a result of doing it). 2. The instructor showing how to do the exercises, explaining a minimum of key points and encouraging the client to have a go. 3. The instructor 'sandwiching' their feedback - providing positive feedback and suggesting areas for improvement (if there are any). 4. The instructor asking the client to repeat the key points of the exercise, providing reminders if necessary and summarising the key point. P.S. The purpose of these four fundamentals of great exercise instruction for personal trainers are explained in greater depth in a corresponding blog - check this out in conjuction with this blog. P.P.S There's nothing wrong with adding a little 'cheese' to your exercise instruction! As long as that 'cheese' relates directly to your individual clients goal(s) and suits their personality...
Nutrition and lifestyle client logbook
A great personal trainer leaves nothing to chance...this means that you must have a productive input into what goes on with your personal training clients outsdie of their personal training sessions with you. There are 168 hours in a week, even if you have two or three sessions with your clients every week they spend significantly more time elsewhere. If their nutritional intake and lifestyle habits dont match the goals they wish to achieve then be prepared to lose your personal training clients to the latest fad diet - because they wont be achieving results with you! Watch the video blog which details how to use these nutrition and lifestyle logbooks, then download and use the logbooks to ensure your personal training clients achieve results that exceed their expectations
Using nutrition and lifestyle logbooks to maximise the results of your personal training clients
Lets face it, you can deliver great personal training sessions but if your clients eat rubbish then the effectiveness of each and every personal training session can be dulled, if not completely ruined. And regardless of their nutritional intake and lifestyle habits, your personal training clients will still hold you accountable for achieving great results. So in many cases being a great personal trainer requires you to have an effective input into the nutrition and lifestyle habits of your clients that exist outside of their personal training sessions. Watch this video which shows you how to use nutrition and lifestyle logbooks with your personal training clients to make sure you have every base covered. Oh and by the way - there are even copies of the nutrition and lifestyle logbooks here on this blog site for you to download and use, so get into them today.
Essential guidelines when providing nutritional advice to personal training clients
How do you make something simple really really complicated? The short answer is; include nutrition in the topic! Nutrition is relatively simple topic, but crikey has it been made into a confusing muddle of misinformation. Who benefits from all the confusion - its more likely to be the fast food giants or the publishers of the latest fad diet book or TV show, than your personal training clients. I wrote this blog after watching (stupid me) one of the more irritating nutrition 'self help' shows on TV. While I can't see an end to these shows I'd love to see personal trainers leading the way and working constructively with their personal training clients rather than adding to the confusion. The first step in doing this would be adhering to the following guidleines for personal trainers here in this blog.
National Nutrition Guidelines (for kiwi's...really similar to those for aussies)
You don't need to be a degree qualified dietician or nutritionist to talk about food with your personal training clients. But you do need to know your national nutrition guidelines (developed by those nutritionists and dieticians) because in most cases you'll simply be trying to help your clients eat more 'in-line' with these guidelines. Use these guidelines in conjunction with the client nutrition and activity log.
How to enjoy the full benefits of failing in your Personal Training Business
Failing happens everyday in our lives and in our Personal Training Businesses. This post is about how to use failure to fuel your Personal Training Business - because failure is an inevitable outcome of trying to improve your Personal Training.
The best strength training workout for your personal training clients (pt 1 - the fundamentals)
I'm going to let one secret out of the bag straight away...the best strength training workout is not primarilly oriented on training the muscular system. Strength training is all about developing and strengthening neural pathways to enable more muscle fibres to be activated. There is actually very little correlation between muscle size and strength. So the best strength training workouts will enable your personal training clients to develop amazing strength without bulking up. A strength training workout is very different to a hypertrophy or muscular endurance workout - so for clients that want to increase their strength, dont hedge your bets and train them the same way you train your other clients. Watch this video where we explain the essential fundamentals you need to know so you can design and deliver the best strength training workouts for your personal training clients
'Swiss' exercise balls, bosu balls, foam rollers and exercise bands - are they essential tools for a personal trainer?
If you don't know what is important, then everything is important. So as a personal trainer it'll be a safe bet to use every tool available to you, so you can show just how extensive your technical skills are. Gym members will surely notice this and chose you as their personal trainer over all other personal trainers, right? And maybe you'll be able to charge more to reflect your extensive skill set, surely clients will gladly pay more because you can do so many things on so many different pieces of kit. Well here's the 'skinny' for you; your personal training clients don't care how much of a specialist you are with swiss balls, bosu balls, foam rollers and exercise bands. Your personal training clients care about whether or not they achieve their results with you, and are satisfied with the process. Your clients expect you to chose the most effective tools that are best suited to their capabilities. So essential tools for the personal trainer are simply the tools that are guaranteed to produce the best results for your clients in the most time efficient and enjoyable way. Watch this video where we have a basic look at swiss balls, bosu balls, foam rollers and exercise bands to determine if they are essential tools for a personal trainer. Perhaps there are some other essential tools, or more essential areas for you to invest your time and energies in?
The best muscle gaining workout for your personal training clients (pt 1 - the fundamentals)
Im going to let you in on a fundamental reality concerning muscle gain...packing on pounds of lean muscle mass isn't easy for anyone! It doesn't matter how convincing the marketing is, the latest protein powder with a 'scientifically proven' new formula won't change that simple reality. And just because a super pumped 'herculean' bodybuilder has published their favourite muscle gaining workouts in a glossy magazine doesn't mean these workouts will work for your personal training clients. Designing and delivering the best muscle gaining workouts for your personal training clients requires you to understand the fundamentals of applied hypertrophy training, and the ability to apply fundamental exercise principles such as rest and progressive overload to ensure your clients gain real muscle as quickly as possible. Watch this video which explains these fundamentals and how to gain muscle for your personal training clients, and by virtue of this, gain clients for your personal training business.
The best fat loss workout for your female personal training clients (pt 1, the fundamentals)
The vast majority of gym members use gyms (and personal trainers) to lose body fat and 'tone' their bodies, so as a personal trainer you must know the best workout for achieving fat loss. And you know what? If you buy into the concept that the best fat loss workout for women involves low-moderate intensity cardio, and light weights with high repetitions then expect to lose clients. Ultimately the best fat loss workout is simply the workout your client is most likely to repeat often enough to actually achieve results. That being said some workouts definately trump others, and the traditional high rep, low weight workout is easilly trumped by other forms of resistance training. As a personal trainer you can't afford to make mistakes with your personal training clients, so watch this video where we look at an alternative workout for fat loss suited specifically to your female personal training clients - there are some fundamental principles here that you must understand as a personal trainer if you're going to design and deliver the best fat loss workouts.
The Power of Routines
Personal Training can be a fantastic lifestyle. You can easily build a life that others would literally kill to have. But will the Personal Training Business you build really help you live the way you want. I've been sucking up oxygen on this planet for just over 40 years, the last 20 I've been in and around Personal Training Businesses or Personal Training Education for almost 40 hours a week. That's roughly 40,000 hours. And, gulp, I only worked out the power of routines a few months ago! I reckon I could have achieved at least twice as much (fun and results) with my time if I'd have learned this sooner. But hey, I'm going to forgive myself and as therapy - tell you what I've discovered.
Should you use kettlebells with your personal training clients?
Kettlebells, the 'cannonballs' with handles on top are undergoing a rejuvenation in popularity around the world, but at the end of the day - are they just oddly shaped dumbells? Is training with kettlebells any different to the training you'd do with dumbells? Now before you rush out and buy a set of kettlebells, or harass your gym manager into buying kettlebells, (for your personal training clients of course!) watch this video to determine how suitable kettlebells, and kettlebell training will be for your personal training clients. Oh, and stay tuned to this blog, coming shortly - 'the great kettlebell workout'
How suitable is 'crossfit' for your personal training clients
'Crossfit' is the latest and fastest growing form of training in the fitness industry, so if you don't get your personal training clients into it will you, and they, be missing out? Before you do anything rash (like exposing your clients to training that just ain't good for them) watch this video. In it you'll learn about what type of training crossfit is and whether or not it crossfit will suit your personal training clients
Get more personal training clients with great rapport building
In this video you'll learn how to start your personal training consultations off on the right foot each and every time. Your potential personal training clients form a large part of their impression of you within the first few moments of meeting you. What you say, but more importantly, what you do plays a huge part in your ability to convert your personal training leads into happy, regular paying clients.
Personal Training Business Tracking - the Business Chassis
If I asked you what your Personal Training client conversion rate was would you know? Would you care? What about if I asked you what your cost of lead or cost of sale was for your Personal Training business? Would you know your yield per Personal Training client or per hour? Would you know your unpaid to paid Personal Training client ratio? Do the numbers in your Personal Training Business really matter?
Selling Personal Training using Introductory Sessions
In this video you'll learn how to sell Personal Training from a small series of introductory Personal Training sessions. Personal Training sessions within fitness clubs are sometimes sold directly by Membership Consultants at the point of sale, through offers running within the Fitness Club, or directly by Personal Trainers as a 'taster' for prospective Personal Training clients. Many Personal Trainers are using these 'introductory packs' without fully understanding how to structure the series of Personal Training sessions for the client and without understanding when, where, and how to close to larger Personal Training commitments. Watch this video now to learn how to sell Personal Training effectively, with the least hassle and the best results for your Personal Training business.
Man am I mad...
I wrote this a short while ago in the Wellington airport, left it parked up so I could cool off, and now I'm reading it again - and it still makes me mad! So, if you're a Personal Trainer wondering what being committed to a client should be like, wondering how your dedication as a Personal Trainer could make a difference, you might find a few clues in the following post...
Powerful Marketing Technique for your Personal Training Business
Whoa! This is a humdinger of a technique that you must learn and use if you want to access over 50% of your Personal Training client market. Yip, if you want to get clients into your Personal Training business quickly and en-mass you need to know how to use this technique and we've made it super easy in this video post because we've stepped you through a done-for-you example that will pay major dividends within a few days of you using it. Don't be shy, watch this video and get premium clients quickly and easily. Personal Training marketing that'll please your bank account no end!
Club non-attender call script
This is phone 'gold'. A complete done-for-you call script that will allow you to instantly attract clients into your personal training business with effective marketing across the phone. Don't blather, dilly or dally with ineffective scripts or 'just calling to see how you are' non-sense. Use a script that is proven to work and gives you great personal training business growth with very little time invested. Get on the phones now, any member who has low or no attendance at the club and fits your target market is perfect for this call script and you'll be filling your personal training diary in no time at all by giving them that little bit of extra help they need right now!
Get more Personal Training clients in less time with a focused daily diary
Monday: Market my Personal Training business, convert leads in my Personal Training business, deliver amazing Personal Training sessions to my clients, complete the administration for my Personal Training business, plan my perfect Personal Training Tuesday! Yes, there is a lot to get organised and done in a Personal Training business and this post shows you how to pack a lot of Personal Training activities into just one-day. Take a look at the big bad marketing day you could easily have in your Personal Training business very very soon!
Get your Personal Training marketing paying off instantly
I used this process to get 5 clients in 24 hours and it cost me nothing. Don't believe me, try it. Just watch this video blog and make sure you review the 3 blogs before it and then swing your Personal Training marketing bat and I guarantee you'll get clients booking in. Put your Personal Training business game face on, give up any of your fears and for one-day just go for it. Follow the technique exactly, be as natural as possible (that means some practise first), and enjoy getting more Personal Training clients this week than you ever have before. Go for it.
