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Success and Failure in Personal Training

Success and Failure in Personal Training
Posted on Oct 22, 2014 08:58 AM by Jamie Hetherington

What's the difference between new PT’s that succeed and those that fail? Gerome from PT Direct sheds some light on this long standing question by sharing the insights of club owners and PT managers from across Australia and New Zealand.

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Discounting to Sell Personal Training - Part 2

Discounting to Sell Personal Training - Part 2
Posted on Sep 25, 2014 12:11 PM by Jamie Hetherington

Stop! Before you consider discounting to provide incentive for your leads to buy personal training PLEASE read this... Part 2

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Discounting to Sell Personal Training - Part 1

Discounting to Sell Personal Training - Part 1
Posted on Oct 15, 2014 10:10 AM by Jamie Hetherington

Stop! Before you consider discounting to provide incentive for your leads to buy personal training PLEASE read this...

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Build a Reputation First and a Business Second

Build a Reputation First and a Business Second
Posted on Oct 24, 2014 11:00 AM by Jamie Hetherington

It’s never harder than in day one of a business. In fact, if you’re doing it right, rarely will business be any harder than today – unless you’re making it that way.

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Getting personal training leads ready for a consultation

Getting personal training leads ready for a consultation
Posted on Sep 29, 2014 03:00 PM by Steven Gourley

Collecting personal training leads is one thing, moving them to a consultation is another.

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Numbers that matter when growing your Personal Training business

Numbers that matter when growing your Personal Training business
Posted on Oct 17, 2014 09:16 AM by Steven Gourley

Worried about building your business in 2013 then be reassured by these powerful numbers

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Staying Alive: A Personal Trainers Survival Guide

Staying Alive: A Personal Trainers Survival Guide
Posted on Nov 28, 2013 08:34 AM by Jamie Hetherington

Personal Trainer and tutor Amanda Phillips brings you six rules to surviving in the world of personal training... with an entertaining little twist from the world of Hollywood. Check it out.

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Video: Clients From Hell - Train or Refer?

Video: Clients From Hell - Train or Refer?
Posted on Oct 10, 2014 11:07 AM by Jamie Hetherington

When a client who fits way outside of your target market description wants to train with you frequently, is this a welcome "cash injection" or a long term curse on your PT business?

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Personal training isn't hard work

Personal training isn't hard work
Posted on Sep 26, 2014 10:51 AM by Steven Gourley

A little perspective always helps...

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Video: 4 Steps to Making Personal Training Sales Easy

Video: 4 Steps to Making Personal Training Sales Easy
Posted on Sep 24, 2014 04:07 PM by Jamie Hetherington

I went from struggling to sell personal training to converting up to 90% of my PT leads in to regular paying clients by changing the way I looked at "sales" implementing these 4 steps.

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Personal Training Business Myth Exposed

Personal Training Business Myth Exposed
Posted on Oct 24, 2014 08:56 AM by Steven Gourley

This personal training business myth has been around for years and really gets me going. Let’s hook up the bullsh*t detector and get to the bottom of this myth once and for all.

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Poll Results on "Should FAT Personal Trainers be working with clients?"

Poll Results on "Should FAT Personal Trainers be working with clients?"
Posted on Sep 23, 2014 11:22 AM by Steven Gourley

The results from our global poll on fat Personal Trainers are in and they are very interesting!

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Man Am I Mad

Man Am I Mad
Posted on Jul 25, 2012 05:39 PM by Jamie Hetherington

I wrote this a short while ago in the Wellington airport, left it parked up so I could cool off, and now I'm reading it again - and it still makes me mad! So, if you're a Personal Trainer wondering what being committed to a client should be like, wondering how your dedication as a Personal Trainer could make a difference, you might find a few clues in the following post...

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Why Planning Your Personal Training Business Pays

Why Planning Your Personal Training Business Pays
Posted on Jul 25, 2012 05:43 PM by Jamie Hetherington

Too many Personal Trainers just train people, working from Personal Training session to Personal Training session without any plan for their Personal Training Business and as a result no direction in their daily actions. All Personal Trainers end up in 1 of 3 places...

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Personal Training Business Tracking - The Business Chassis

Personal Training Business Tracking - The Business Chassis
Posted on Oct 20, 2014 08:34 AM by Jamie Hetherington

If I asked you what your Personal Training client conversion rate was would you know? Would you care? What about if I asked you what your cost of lead or cost of sale was for your Personal Training business? Would you know your yield per Personal Training client or per hour? Would you know your unpaid to paid Personal Training client ratio? Do the numbers in your Personal Training Business really matter?

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How to Enjoy the Full Benefits of Failing in Your Personal Training Business

How to Enjoy the Full Benefits of Failing in Your Personal Training Business
Posted on Oct 24, 2014 08:56 AM by Jamie Hetherington

Failing happens everyday in our lives and in our Personal Training Businesses. This post is about how to use failure to fuel your Personal Training Business - because failure is an inevitable outcome of trying to improve your Personal Training. Failing happens everyday in our lives and in our Personal Training Businesses.

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