What's the difference between new PT’s that succeed and those that fail? Gerome from PT Direct sheds some light on this long standing question by sharing the insights of club owners and PT managers from across Australia and New Zealand.
Stop! Before you consider discounting to provide incentive for your leads to buy personal training PLEASE read this... Part 2
Stop! Before you consider discounting to provide incentive for your leads to buy personal training PLEASE read this...
It’s never harder than in day one of a business. In fact, if you’re doing it right, rarely will business be any harder than today – unless you’re making it that way.
Collecting personal training leads is one thing, moving them to a consultation is another.
Worried about building your business in 2013 then be reassured by these powerful numbers
Personal Trainer and tutor Amanda Phillips brings you six rules to surviving in the world of personal training... with an entertaining little twist from the world of Hollywood. Check it out.
When a client who fits way outside of your target market description wants to train with you frequently, is this a welcome "cash injection" or a long term curse on your PT business?
A little perspective always helps...
I went from struggling to sell personal training to converting up to 90% of my PT leads in to regular paying clients by changing the way I looked at "sales" implementing these 4 steps.
This personal training business myth has been around for years and really gets me going. Let’s hook up the bullsh*t detector and get to the bottom of this myth once and for all.
The results from our global poll on fat Personal Trainers are in and they are very interesting!
I wrote this a short while ago in the Wellington airport, left it parked up so I could cool off, and now I'm reading it again - and it still makes me mad! So, if you're a Personal Trainer wondering what being committed to a client should be like, wondering how your dedication as a Personal Trainer could make a difference, you might find a few clues in the following post...
Too many Personal Trainers just train people, working from Personal Training session to Personal Training session without any plan for their Personal Training Business and as a result no direction in their daily actions. All Personal Trainers end up in 1 of 3 places...
If I asked you what your Personal Training client conversion rate was would you know? Would you care? What about if I asked you what your cost of lead or cost of sale was for your Personal Training business? Would you know your yield per Personal Training client or per hour? Would you know your unpaid to paid Personal Training client ratio? Do the numbers in your Personal Training Business really matter?
Failing happens everyday in our lives and in our Personal Training Businesses. This post is about how to use failure to fuel your Personal Training Business - because failure is an inevitable outcome of trying to improve your Personal Training. Failing happens everyday in our lives and in our Personal Training Businesses.